If employees are the lifeblood of any successful organization, then recruiting is the marrow that keeps them in steady supply, providing a constant, indispensable infusion of innovation and drive. Recruiting is essential to staying competitive, serving as a fulcrum between those that rise above the pack and others that fall towards the faceless, indistinguishable masses.
Furthermore, since the recruiting and candidature process serves as the entry point for the employee experience, it is critical for organizations to optimize their recruiting procedures to make positive, enduring first impressions that could very well affect the trajectory and impact of every individual employee.
To maximize recruiting success and leverage the process to maximum benefit, employers must never lose sight of the bigger picture and avoid adopting a myopic, confining perspective. Such narrow-mindedness can prevent management from effectively mining the wealth of information sitting in front of them throughout the recruiting cycle.
Organizations need to instill powerful feedback systems that allow them to continually monitor, gauge, and evolve the recruiting process, always striving to improve that initial and undeniably critical stage of the employee experience.
Feedback Informs the Entire Recruiting Process
Intuition and collected knowledge from the past will only get an employer so far. Both the job market and workforce are far too dynamic to rely on mere instinct and relevant but outdated experiences to properly navigate such complicated, crowded waters. For that reason, collecting feedback throughout the recruiting stage of the employee experience is vital in continually revealing and acting upon areas needing improvement.
Given the many facets of the recruiting and candidature process, feedback should focus on the entire spectrum of the experience – including the clarity of the original job posting, warmth of the receptionist's greeting before an interview, impression given by the office, impact and professionalism of correspondence, and anything else that influences the process.
Failure to take a meticulous, highly organized approach to collecting feedback throughout the recruiting stage gives organizations incomplete views of its overall effectiveness. However, when proper feedback channels are established and maintained, employers derive specific insights and benefits that cannot be easily mimicked or replaced, including:
- Engaged candidates: With applicants typically interviewing with multiple organizations at once, keeping them as engaged as possible can significantly increase the likelihood of a candidate accepting an offer when extended.
- Clear communication: Misinformation, misconceptions, and poor impressions often result from ineffective communication between candidate and organization. Consistent feedback (which is especially important to Millennials) helps employers gauge the effectiveness of their communication to avoid such hazards.
- A streamlined process: A prolonged recruitment cycle makes employers more susceptible to talented candidates dropping out due to a loss of interest. Recruiting should maintain enthusiasm and foster lasting excitement to keep candidates engaged in anticipation of an offer.
- Effective recruiters: A recruiter's unique insight is invaluable throughout the process but only fully leveraged through constant feedback that maximizes their value and perspective on the process and individual candidates.
- Hire the right person: Ultimately, the entire recruiting process is about hiring candidates that are a good fit for an organization's culture and goals. Consistent feedback informs recruitment, giving management the opportunity to instill a needed sense of urgency and make decisions based on accurate and timely information to hire the best people.
Collect Feedback From Everyone Instrumental in the Process
Although it's easy to lose proper perspective and isolate feedback targets to the most promising applicants, the most effective feedback systems collect input from a wide-ranging group, including candidates extended offers as well as those rejected. Such an approach ensures insight that is representative of the entire scope of recruiting procedures and not heavily skewed in any particular direction.
Likewise, recruiting feedback should rely on applicant surveys that carefully find a balance between convenience and thoroughness, revealing as many character and performance traits within a candidate as possible without becoming overbearing and a nuisance.
Of course, candidates aren’t the only individuals to play an instrumental role in the recruiting process. Collecting feedback from recruiters, HR, and even existing employees can provide vast insights into the candidates that will fit best with an organization's expectations and culture. Although often overlooked, current employees can provide significant benefits toward streamlining the recruiting process and even gauging how well a candidate might fit into individual teams and with existing team members.
Be Particular With Feedback Collection Methods to Maximize Results
Instilling a feedback system will only produce the desired benefits and actionable insights if adequately designed and rolled out. Therefore, it's not enough to merely create a feedback system but, perhaps more importantly, the system itself needs to be tailored to an organization's specific needs and recruiting procedures. Keeping a handful of factors in mind will help employers get the most out of their recruiting feedback, including:
- Anonymous but thorough surveys: Anonymity plays a vital role in creating a sense of comfort and protection within a candidate, allowing them to be honest and frank with their responses. Retain anonymity while being as thorough as possible, stopping short of revealing the applicant's identity.
- Open-ended questions: Organizations should provide candidates the opportunity to give their honest, unbiased thoughts on the hiring process, how it can be improved, and what an ideal recruitment would entail
- Take action: While obviously important, feedback data itself does no good if left idle. Gather the feedback, analyze it, and transform it into actionable insight to fully leverage its ability to improve recruiting and the employee experience. Get a solution like Hyphen to help you with this.
- Retain empathy: Keep the applicant’s perspective at the forefront of all decisions impacting the recruitment process. A deeper understanding of a candidate’s point of view will ultimately yield more successful recruiting.
- Be clear, concise: Again highlighting the need for effective communication, be respectful and prompt with responses, taking the time to explain each step of the process thoroughly. Sometimes, a quick pulse poll makes more sense than lengthier survey.
- A personalized approach: Recruiting should never feel like a cattle call. Treat each candidate as an individual and not a small piece of a larger puzzle, retaining flexibility and an open mind to adapt to the many different personalities seen throughout the recruitment process.
- Ask for feedback: Don't be afraid to ask candidates how the recruiting process can be improved. Take advantage of the reach and power of social media to actively seek feedback from applicants, taking responses to heart and making appropriate changes as a result.
Get the Most From Recruiting Feedback With Hyphen
Recruiting supplies an organization with the talent, knowledge, and skills needed to compete in a competitive marketplace. Likewise, it is the first stage in the employee experience that evolves and proceeds across the entire duration of a worker's employment with an organization, often even afterward. Therefore, the feedback collected throughout recruitment has a prolonged effect that will impact an employer well into the future.
Hyphen is a partner that allows organizations to make the most of their feedback systems, giving them the ability to collect and thoroughly analyze even the most nuanced of people data to reveal insights that are often otherwise missed. For the recruiting process, Hyphen's platform equips employers with a variety of metrics that can quantify the overall efficiency and effectiveness of their recruiting procedures.
In other words, Hyphen's innovative platform can significantly decrease the chances of missing qualified, talented applicants, identify the ones that fit best with an organization's goals and culture and, ultimately, continually improve the recruiting process along the way. Those are the seeds of a satisfying, productive employee experience.